I was having coffee with a friend who likewise suffers from blog envy. Like me, she’s relatively new at blogging. She’s not a writer, but she decided to launch a blog for her business. She was pretty excited about the whole thing – until she started visiting other sites. Then the insecurity set it. Gee, my blog looks really frumpy. Maybe I shouldn’t have started blogging in the first place.
If you struggle with envy, you’re not alone. Admitting it is one thing, tackling it is another.
My friend and I decided we needed to confront our blog envy by asking ourselves a few questions, like why are we really blogging in the first place? Sure, it’s great to connect with others, but once blogging becomes a chore – or a contest – it takes out all the fun. Of course, this doesn’t mean that we aren’t blogging for legitimate business purposes – like building a fan base or promoting a message. But it does mean that we set our own goals to define success.
So I’ve tried to set some personal blogging goals.
- Write about my passions.
- Keep a focus.
- Don’t compare.
- Don’t worry about what other people think.
- It’s not quantity but quality.
- It’s not about looking over your shoulder -- it’s about looking ahead.